The Pawsitive Start Program
“Giving rescue animals comfort, calm and care while they wait for their forever homes.”
Free Calm & Comfort product donations, free staff training, and wholesale pricing for shelters across the country — no contracts, no minimums, just calmer animals.
See the Pawsitive Start Program in Action
Hear why we built this program, and how PETiva’s Calm & Comfort line helps shelter animals settle in without heavy drugs or sedatives.
Born From the Shelter Community
So many PETiva family members came from shelters — our very first product was created for a founding partner’s Chihuahua rescues. That product grew into the Calm & Comfort line: clean, all-natural formulas made with 99.99% pure CBD and nothing else.
Shelter animals often arrive stressed, with skin, coat, and gut issues that need care from every angle. Our goal is simple: make the transition from where they were to where they are now peaceful — for the animals and for the staff onboarding them.
99.99%
Pure CBD — nothing else
7
Included Products
100%
Batches lab-tested
“We want to remove the stress, the fear and the discomfort, and calm and reassure these animals without the need for heavy drugs or sedatives. This cause holds a special place in our hearts. It is one of the reasons PETiva came to be.”
— William Cassotis, CEO & Founder, PETiva Brands
A National Program. Four Simple Steps.
PETiva partners with shelters throughout the country. Here’s what joining the Pawsitive Start Program looks like.
Reach Out
Email us or use the form below. We respond to every shelter within 48 hours to plan onboarding.
Receive Free Products
A donation of Calm & Comfort products sized to your shelter and the number of animals you onboard monthly.
Free Training & Support
On-site or remote staff training, plus sell sheets and QR codes linking to independent lab results for every batch.
Unlock Wholesale Pricing
Reorder at 50% off MSRP — support your animals in-house, or resell at the counter at a 50% markup.
The Calm & Comfort Line
Seven products designed to address stress, skin, coat, and gut health from every angle — donated free to start, then available at wholesale (50% off MSRP).
CBD Pet Tincture
CBD Calming Spray
CBD Dog Treats 30ct
CBD Peanut Butter Pouch
CBD Pet Shampoo
CBD Nose to Toe Balm
CBD Skin Relief Cream
A built-in fundraiser for your shelter
Products purchased at wholesale (50% off MSRP) can be resold at the counter and to new adopted pet parents at full retail — and the margin stays with your shelter, funding the animals still in your care.
Ready for a Pawsitive Start?
Tell us about your shelter and the PETiva team will be in touch within 48 hours to plan your free product donation and onboarding.
What happens next
We size a free product donation based on your shelter's size and monthly intake
We schedule free staff training — in person or via remote meeting
You will receive product support materials. guidance on dosing and administration, access to lab results and the training to understand them
Prefer email? Write to info@petivabrands.com with the subject line “PETiva-Pawsitive Start Program”.
Shelter Sign-Up